AI-coded & vibe-coded builders
Shipped fast with Lovable, Cursor, Bolt, v0, Claude Code, or OpenAI Codex? Get a real ICP and 30/60/90 plan before you market it.
Early-stage B2B SaaS
Post-MVP with 0-50 paying customers? Sharpen ICP and buyer committee before your first marketing hire.
Developer tools & infrastructure
Bottom-up dev tool? Get a playbook tuned for technical champions, platform-team buyers, and OSS-style distribution.
AI startups
"AI for X" applies to fifty Xs. Pick a wedge, map the AI procurement committee, and ship a 30/60/90.
B2B marketplaces
Two ICPs, one chicken-and-egg problem. Generate a playbook per side and plan your liquidity push.
Don't see your segment?
ICPGTM works for any B2B or prosumer product. Generate a playbook and the model will adapt to your category — these pages just show the wedges we've tuned hardest for.