v2.0 Beta Now Live

Know exactly who to sell toand how to reach them.

AI-generated ICP playbooks for GTM teams. Precise targeting, custom messaging, and validated outreach strategies — in seconds.

12k+

Profiles Generated

4.2×

Higher Response

Series A+

Founder Trusted

90 sec

Time to Playbook

What's in every playbook

Six artefacts ship with every analysis — not just a list of ICPs.

3 ranked ICP profiles

Fit-scored company shapes, buyer personas, pain points, budget ranges, and buying triggers — prioritized so you know who to chase first.

Buyer committee

Decision-maker, champion, blocker, and influencer for each ICP, so your messaging lands with the right person at the right moment.

Outreach playbooks

Cold email templates, LinkedIn DMs, elevator pitches, and a channel mix tuned to where your ICPs actually pay attention.

Personalized for one company

Paste a target URL and get a tailored cold email + LinkedIn message, saved under a dedicated Personalized tab.

Full GTM plan

Positioning, motion, pricing notes, a 30/60/90 rollout, content ideas, and objection handling — generated end-to-end.

Refine & compare versions

Regenerate any section with feedback, diff against history, and compare two ICPs side-by-side without losing prior drafts.

How it works

From a one-line product description to an activatable plan.

  1. 1

    Describe your product

    Name, what it does, who you think it's for. Drop in your site URL too — we'll pull in extra context automatically.

  2. 2

    AI generates your playbook

    3 ranked ICPs, personas, outreach templates, and a full GTM plan in about 90 seconds.

  3. 3

    Deepen an ICP

    Opt-in upgrade that adds a buyer committee, market sizing, trigger and intent signals, discovery questions, objection handling, and cold-email variants for the ICP you want to chase first.

  4. 4

    Refine until it fits

    Edit any section, regenerate with feedback, and compare versions side-by-side. Your playbook gets sharper, not just longer.

  5. 5

    Activate

    Personalize for real targets, export PDF / CSV / Markdown, or share a clean public link with your team.

Personalize

From playbook to pipeline

A playbook is a starting point. Personalize turns it into the message you actually send.

  • Paste a target company URL — we pull only the safe context we need.
  • Get a tailored cold email and LinkedIn DM that reference what they actually do.
  • Every send is saved under a dedicated Personalized tab on the analysis.
Personalized for Acme Robotics
Sample
SubjectSaw your fulfilment automation launch — quick idea

Hi Priya,

Congrats on shipping the new pick-and-pack system last week. Teams rolling out automation at Acme's scale usually hit the same snag around week six: ops loves it, sales has no idea what to promise customers.

We help robotics teams close that loop in a couple of days. Worth a 15-minute swap of notes?

— Sam

Built for Founders, Growth & GTM teams that ship

Honest defaults, useful exports, no lock-in.

Your data stays yours

Playbooks are private to your account by default.

Versioned & comparable

Every regeneration is saved. Roll back any time.

Export anywhere

PDF, CSV, and Markdown for every playbook.

Plays nicely with your AI stack

Markdown drops cleanly into ChatGPT, Claude, Notion, or Linear.

Safety guardrails

Daily AI spend ceiling and abuse protections built in.

Pay as you go. Credits never expire.

Start with 1 free playbook a month. Buy a pack when you're ready to ship more.

Starter
Try a few playbooks.
$25 one-time

100 AI actions · $0.25 each

  • 100 AI actions
  • 2 credits per ICP deepened with Pro
  • Never expires
  • Full ICP playbook output
  • PDF & CSV export
Most popular
Pro
For founders shipping fast.
$49 one-time

200 AI actions · $0.24 each

  • 200 AI actions
  • 2 credits per ICP deepened with Pro
  • Never expires
  • Refinements + personalized outreach
  • Version history & comparison
Power
For teams running multiple lines.
$99 one-time

500 AI actions · $0.20 each

  • 500 AI actions
  • 2 credits per ICP deepened with Pro
  • Never expires
  • Everything in Pro
  • Best value per action

Free plan: 1 AI action per month, no card required.

Frequently asked

Ready to find your ideal customers?

Free to start. No credit card required.