Why generic ICP advice fails here
Most ICP advice assumes you started from a market and built a product. AI-coded projects usually go the other way — the product exists first, and the market is a question, not an input.
Generic frameworks tell you to "talk to 30 customers" before you have a single user. That's the wrong loop for solo builders shipping in weeks. You need a falsifiable hypothesis you can test in days, not a research project.
Most prompt templates produce vague personas — "busy professionals who value efficiency" — that don't tell you which subreddit to post in on Monday morning. You need named segments, named pains, and named channels.
What ICPGTM gives you
Three ranked ICP hypotheses, not one
Drop in your product description and ICPGTM returns three concrete segments ranked by fit and reachability. You pick the wedge to chase first and keep the other two as adjacent expansion bets.
A buyer committee, even for prosumer tools
Even self-serve products have an economic buyer, a champion, and a blocker. ICPGTM names them and tells you which one each piece of your messaging needs to land with.
A 30/60/90 GTM plan you can execute solo
No "hire a head of marketing" advice. Concrete weekly actions you can ship alone — which communities to show up in, which content to publish, which outbound to run first.
Cold-outreach drafts and a channel mix that match your stage
Pre-revenue gets community + content. Early revenue gets paid loops + partnerships. ICPGTM adjusts the channel mix and cold-email drafts to where you actually are, not where a Series A company would be.
A worked example
"A Chrome extension that summarizes Slack threads into a daily digest. Built in Lovable. No users yet."
Three ICPs ranked: (1) 50-200 person remote-first startups drowning in #general, (2) consultants juggling 5+ client workspaces, (3) engineering managers tracking incident channels. Each gets its own buyer committee, a channel mix with rationale per channel, and a cold-email draft.
Pick ICP #1, take it to the channels in your plan with the outreach angle ICPGTM drafted, reach out to 10 prospects in your own network, and pressure-test the pitch over the first two weeks.
Common questions
- I haven't launched yet. Is this useful pre-launch?
- Yes — arguably more useful pre-launch. Generating ICPs before you ship means your landing page, onboarding, and first outreach are pointed at a real segment, not invented after the fact. Most builders use ICPGTM the week they finish their MVP.
- I built a consumer app, not B2B. Does this work?
- ICPGTM is built for B2B and prosumer products — anything where there's a real buyer with a job-to-be-done and a budget (even if that budget is "$20/mo on my personal card"). Pure consumer entertainment apps are outside the sweet spot.
- How is this different from asking ChatGPT for an ICP?
- Vanilla LLMs give you a generic persona and stop there. ICPGTM produces three ranked ICPs with named buyer committees, channel-specific outreach drafts, and a 30/60/90 plan tied to your actual product and stage — and you can refine, deepen, or regenerate any section without re-prompting from scratch.
- Can I share the output with a co-founder or advisor?
- Yes. Every playbook gets a public share link you can send to a co-founder, advisor, or investor for feedback. They don't need an account to view it.
- What does it cost?
- Your first full playbook is free. After that you buy credits in packs — pricing is on the homepage and in /settings/billing. Payments are localised so you pay in USD, GBP, or EUR at checkout.
Ready to pressure-test your GTM?
Three ranked ICPs, a buyer committee, outreach drafts, and a 30/60/90 plan — your first playbook is free.